关键字选取工具

2007-07-29SEO

2,131 views

中文关键词选取工具：

百度搜索词频：之前，百度曾列出关键词每日搜索量所在的数量区段，后来改为只列出相对比例。
SOHU搜索词频：列出该关键词在SOHU上的搜索次数区段
GOOGLE关键词工具：输入关键词可以生成大量相关关键词作为参考，并且可以查询相关关键词受欢迎程度（即搜索热度）、在Google上获得相应排名所需的费用以及搜索量趋势

英文关键词选取工具：

OVERTRUE提供的搜索词频工具（已经被YAHOO收购）：GOOGLE关键词工具也同样可以用于英文关键词选取

(二)．分析关键词的竞争程度

我们的目标是找出搜索次数相对较多同时竞争还小的关键词，以达到最高的效能；关键词竞争程度有以下两个衡量指标：

1．搜索结果右上角列出某个关键词返回的总相关网页数
这个数字大致反映了与这个关键词相关的网页数，而这些网页都是你的竞争对手。
2．该关键词在某些搜索引擎提供的竞价排名广告中排名前三位所需花费的费用。

我们可以使用雅虎的View Bids Tool查询某个关键词需要付的价钱。Yahoo这套PPC查询工具支持中文
或者
Google提供的关键词扩展工具
或者
百度的关键词价格查询工具
或者
SOHU的关键词价格查询工具

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