关于百度指数和凤巢平台搜索量之间的关系查看原文

2010-12-04SEO

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相信每一个SEOER的对百度指数和凤巢平台都不陌生，我们知道SEO是从关键词的挖掘开始的，而所选的关键词是否有价值，往往从以下两个方面来综合考虑：关键词流量和关键词商业价值。

　首先对以两个概念再做下解释（均来自百度官方）：

百度指数：是用以反映关键词在过去30天内的网络曝光率及用户关注度！它能形象地反映该关键词的每天的变化趋势！百度指数是以百度网页搜索和百度新闻搜索为基础的免费海量数据分析服务，用以反映不同关键词在过去一段时间里的“用户关注度”和“媒体关注度”。

日均搜索量：最近一周内网民的日均搜索次数或范围。

下面我们以手机为例进行试验，首先我们可以肯定的是“手机”这个词无论是在搜索量上还是商业价值上都是毋庸置疑的！

展示效果一、百度指数

通过百度指数可以看到“活性炭”这个词的日均关注度大约在880左右。

展示二、百度推广（即百度竞价）凤巢平台

在百度后台可以看到活性炭这个词的日均搜索量为19000（全国地域、广泛匹配）。

展示三：google ADwords

google展示的是一个月的搜索量，135,000平均下来也就是每天4500。

综上，鉴于Google在国内的市场占有率同百度的比较而言，同百度凤巢显示大致相同。但百度推广显示每天接近2万就真的有点离谱了。难道是为了吸引商家投放广告的蛊惑之术?当然这仅仅笔者的猜测，其中之奥秘我们不得而知。不管怎样，只要能给商家带来利益估计也没人会计较这么多了。借用网友的一句话来结束：百度，让人又爱又恨。

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2012-01-25 于

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2012-01-25 于

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