搜索引擎优化有利于对用户友好

2008-10-13搜索行为分析

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网站在开始建设时候的规划，到页面设计，以及运营时内容的维护，再到提交搜索引擎进行索引。这中间的每一步，都要围绕着你的受众围绕这些人的来展开你的网站。

那么你在任何时候都要去想着你网站访问者的感受，比如：他们在浏览网页时打开网站的速度是怎么样的；页面设计是否符合她们的审美观；内容是否符合她们的口味。这些细节都需要网站管理员操心和考虑，因为他们时时刻刻都会影响你网站的经营状况。

有人说对用户友好就是对搜索引擎友好，虽然说UE和SE所强调的侧重不同，但是两者目的都是为用户提供高质量的内容，最终为用户服务。互联网时代，网民越来越多，花在互联网的时候也越来越长。网民对内容的需求也越来越高，这些需求同时促进了搜索技术的发展。搜索引擎为了给网民提供更加优质的内容，不得不提高自己的算法的精确性，对互联网最新的搜索引擎作弊方式进行分辨，在搜索结果中剔除垃圾内容，保护原创和高质量的内容。google的工程师在08年7月份做了一项试验，对20万数据内容进行追踪分析，经过一个多月的测试，结果发现其中15万的数据是重复的。他们通过算法的改进，已经能将原创内容和复制内容进行区分，并且降低复制内容的排名结果。不过这也从另外一个角度说明，搜索引擎对信息传递的重要性。

在互联网中，其实还有很多优质的原创网站，并未被我们发觉。这些网站本身是很传统的报刊或者杂志，他们每天都会录入大量的原创内容，那么搜索引擎应该给予比较高的权重才对。可事实却并不是这样，我看到有很多这样的网站，他们在搜索引擎中的表现并不好。这是为什么呢？因为这些网站并没有注重SEO，当我打开她们网站仔细研究的时候，发现这些网站问题多多，导航分类不明确，给我的用户体验比较糟糕。

那么如何规避这样的问题呢？从用户的角度上去重构你的网站，善待你的用户，让他们更加愿意在你的网站上停留

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2008-11-25 于

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