做人不能太CNN,从反CNN网站的传播看网络营销

2008-04-16SEO
反CNN 传播 cnn 网络营销 QQ群
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3月14日当天，饶谨从国内论坛上第一时间得知西藏发生打砸事件后，随即浏览国外媒体关注此事。他同时通过网络搜索到了一些在西藏旅游者的博客，并通过QQ群，收到了一些现场的图片。通过这些信息渠道，饶谨开始形成自己对西藏事件的判断。“西方媒体一直认为中国在镇压所谓的和平示威，但我所看到的国外网站的图片，没有一个是军警在镇压的。看到的是骚乱分子在暴力袭击平民和武警。”3月20日，反CNN网站上线，当天点击量近两万。在最初的几天，只有一个简单页面的反CNN网站并没有受到特别关注，直到一周后的外交部新闻发布会上，一名外国记者的提问，使得饶谨和他的网站迅速成名。

反CNN网站,主要是针对外界媒体的不实报道而创办,这个网站又是公益性质的,仅仅提供CNN不实的报道图片,并且告诉互联网的每一个网民:CNN的报道是虚假的,所拍到的图片是经过刻意修改过的,这一事件让每一个中国人看了之后都觉得愤慨,于是大家都像好朋友推荐这个网站,网友间通过口碑相传,使网站的浏览量迅速飙升!

这一网站正好引起了西方记者的兴趣,在中国两会期间把这个网站提出来去为中国政府,西方记者提问:把全国关注两会的电视观众引导在关注着藏独这一热门事件来,电视节目结束以后,那些不了解西藏时间经过的人便想通过互联网搜索反CNN网站,于是产生了好奇心,便想了解时间的详细经过从而使这个网站能迅速的蹿红.

一个好的创意,想法在互联网上变成一个网站,同时制造一些热门事件,让网民会以QQ群,论坛为主要阵地，QQ群传播都具备受众与目标用户广的特点,同时整合传统媒体的传播力量.在网络营销中能发挥无穷的魅力.

作者：阿猎
原载：阿猎的SEO博客
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