广州丰田汽车营销案例

2008-02-26杂文

6,775 views

广州丰田汽车公司新推出了新款的车型,配合着新款的车型他们在网络上进行推广,并且为新车型起了一个很独特的名字:Yaris，中文名：雅力士。他是2008年丰田的全球三大战略车型之一：雅力士是为体现现代都市人时尚、个性和智慧而诞生的。为了让所有渴望展现自己个性和创意智慧的人们有一个充分发挥自我的舞台，广州丰田特举办一次次“智‘绘’我本色——Yaris雅力士彩绘设计网络大赛”，并拿出了四部雅力士作为大赛的奖品！

以下是丰田的具体介绍:
“潮爆至上”fashion——只要你认为自己是个十足的潮人，你把爱车看作是最精锐的时尚战车，并认为你的作品能掀起时尚的浪潮，就请过来试一试。
“典雅风情”elegant——绅士还是淑女，只要你有本事让你的爱车和你一点一处都精致细腻，就让我们领略一下你的无限风情。

相关链接：智‘绘’我本色活动

我在GOOGle中查看发现有569000个页面是关于雅力士的新闻页面.在百度中有425000个页面是关于雅力士的介绍.在这个营销推广案例中,丰田要求每个参加比赛的人必须提交一张涂鸦作品,并且提交到网页中.以上可以看出,丰田这次的推广效果还是比较显著的,他利用feedsky的营销系统,通过BLOGER进行小众的推广,而这些bloger的读者也是相对的小众的,通过这么小众的划分,丰田将他的品牌推广的更加深入.所以很多企业可以这样的方式进行营销.

http://review.feedsky.com/review/feedsky/mopalie/~/txt/150/r.html

作者：阿猎
原载：阿猎的SEO博客
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