社会化搜索与SEO的关系

2008-02-11搜索引擎

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Google搜索产品及用户体验副总裁认为社会化搜索（social search）将会是Google搜索的一个重点。这是一个很有趣的转变，因为在去年8月，Marissa Mayer曾经说过社会化搜索前景不大。但随着Facebook等社会化网站的声势和影响力不断壮大，Google显然在态度上有了变化。

那到底社会化搜索和Google搜索引擎之间有什么样的关系？Marissa Mayer暗示，Google在未来将可能通过你的Gmail去辨别你的好友，并利用他们的搜索历史记录去影响与你及你的社交网络里的人员有关的 Google搜索结果。这意味着在未来，你在社交网络里的表现，很可能决定成为你的网络位置的因素之一。Marissa Mayer还说一开始这种关系网会基于Gmail联系人，但也不排除Google会直接从第三方社交网站（比如MySpace、Facebook等）里导入用户的好友信息。虽然目前Google还没有正式执行这些操作，但它们很可能正处于开发中。毫无疑问，一旦Google搜索启用了社会化搜索特性，那么一些基于Google搜索引擎技术的第三方网站比如AOL、MySpace也会受到影响。因为社会化搜索特性很可能使它们重排搜索结果。

社交网络因素的加入，将使得未来的Google搜索引擎更复杂，影响排名的因素也变得更多。再加上Google现在逐步推行的个性化搜索及整合搜索特性，相信以后对Google进行SEO时，难度将会变得更大.

以后的文章中将着重探讨社会化搜索环境中如何开展SEO.希望大家踊跃发布自己的意见和观点..

作者：阿猎
原载：阿猎的SEO博客
版权所有，转载请以链接形式注明作者及原始出处。

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