SEO：20%的搜索用户完成70%的搜索量

2007-11-15google

2,494 views

JC-SearchPercent1.1.gif

　　每一天，搜索引擎都会完成惊人的搜索量，这是因为越来越多的人将搜索引擎作为寻找信息的首选工具。我们都知道搜索用户有很多，他们每天搜索很多次，其中必定有些人搜索得多些，有些人则搜索得较少。那到底搜索得较多的用户（高级搜索用户）完成的搜索量占了多少比例？比如，用户在Google里完成的搜索量占了全球搜索量的一半以上，那么其中有多少搜索量是由高级搜索用户完成的呢？

　　在Compete最近发布的统计里，我们可以得出这样的结论，那就是Google的搜索量的70%均由20%的高级搜索用户完成。换言之，少数用户完成了多数Google搜索，而大部分的用户在Google上完成的搜索量都是很少的：

JC-SearchPercent2.1.gif

（2007年9月）

　　如上图所示，20%的高级搜索用户在Yahoo!及微软MSN/Live上面完成的搜索量还更高一些，分别达到了73%及75%。根据Compete的统计，更具体地说，1%的高级搜索用户完成了搜索引擎的总搜索量的13%。这些数据表明了搜索引擎仍然有较大的发展空间。同时我们也可以看得到，由于高级搜索用户通常是不会理会搜索结果旁边的广告的，因此如果你在搜索引擎上做广告，其中一部分的广告费用都被浪费掉了。

　　目前这种类型的统计还不多见，上述数据也只限于Compete的统计。有更多相关的统计我再和大家分享。

作者：阿猎
原载：阿猎的SEO博客
版权所有，转载请以链接形式注明作者及原始出处。

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19条评论▼

kyw 说：

2007-12-25 于

百度也许是20%的人，完成80%以上吧。
阿猎说：

2007-12-27 于

呵呵。

有可能。
SEM Jimmy 说：

2008-05-20 于

百度和Google是基本差不多的。
单人操作说：

2011-12-10 于

差不多符合二八定律了，其实很多事物都惊人的满足一些规律的
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